Beauty Industry

Arbonne Partners With Fusion to Revamp Cosmetics

Fusion Packaging was chosen to upgrade the packages from traditional glass containers to airless acrylic bottles.

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By: Jamie Matusow

Editor-in-Chief

Arbonne International, a direct seller of skincare and color cosmetics, has reformulated and repackaged its liquid foundation and makeup primer. Fusion Packaging was chosen to upgrade the packages from traditional glass containers to airless acrylic bottles. The transition from glass to plastic packaging enables Arbonne to take advantage of an airless dispensing system which ensures nearly 100% product evacuation and superior product preservation.

To complete the package, the actuator, collar and cap were sprayed a shiny gunmetal color and the Arbonne logo was debossed on top of the cap. Overall, the new packaging conveys an updated, modern image desired by Arbonne.

Arbonne, headquartered in Irvine, California, formulates botanically based, scientifically advanced beauty, health and wellness products, distributed through an international network of independent consultants.

Fusion Packaging is a global leader in the design, manufacturing and distribution of packaging for the skin care and cosmetic markets. For more information visit www.fusionpkg.com.


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